Tophatter Misleading Listing Policy

Tophatter is a fast-moving, auction marketplace that provides quality shopping experiences for our users. In order to ensure customer satisfaction, sellers are expected to review their product listings are accurate. 

When a product listing is created, it should accurately represent what the buyer will receive. Misleading a buyer about the item they’re purchasing creates unrealistic expectations for buyers and leads them to think they’re getting something that is worth more than what they see in the listing. This in turn impacts the seller as their items receive poor ratings and feedback, which can affect payouts.

When describing an item, the listing image title, image or video, and description should all accurately describe the item, including what it’s made of, what it does, and what comes with it.

Common ways that listings can be misleading 

These examples explain common ways that products are described to grab a buyer's attention on this visual platform. Please do not copy these examples when creating listings:

  • Exaggerated size - either the primary image is taken or edited in such a way to make it appear larger compared to the reference subject matter, or there is no reference subject matter and no measurement included on the primary image to give a buyer the dimensions.
  • Incorrect number of items - the primary image includes a higher quantity than the buyer will actually receive, or shows additional accessories or parts that are not included.
  • Quality substitution - the primary image shows a high-quality, sometimes brand name item, but a lesser quality substitution is sent.
  • Unclear product - the primary image shows a high-value item, while the description and or title explains that you are bidding on a sticker, poster, or picture of the item, rather than the item itself.
  • Impersonated brand - The image and title and/or description appear to display a well-known branded item. Very tiny minor changes are made to the product name that a buyer would not notice in the fast-paced auction.
  • Medical claims - the image or description describes medical conditions that the product supposedly treats or cures. These types of claims are illegal and cannot be included in a listing.
  • Incorrect material - the image or description describes a jewelry item as 18K gold, but it is actually gold-plated. Tophatter’s Jewelry guidelines specify that sellers cannot use gemstone names to describe materials that are not actually gemstones. Similarly, items cannot be called sterling silver or solid (14K, 18K, etc.) gold if that is not accurate. For other categories, if the material is disclosed, it must also be accurately described.

An additional fee may be charged for each order in violation of Tophatter policies. These fees are issued at Tophatter's discretion and will not exceed $5,000 per product, regardless of the number of orders included.

Below are some visual examples.

The image or description impersonates a well-known brand

The above image and title can mislead buyers into thinking they are getting a Samsung Galaxy S20.

The material is inaccurately described

The above set is gold-plated or gold-filled, while the image claims to be 18K.

The leggings above are cotton/poly/spandex, while the listing claims they are cashmere.

Images don’t show the true size of an item

We love when a seller wants to highlight their item in a way that makes it look its best! However, it’s just as important that the item is displayed in a manner that clearly indicates the true size of the item. Even if the dimensions are included in the description, the primary image must also convey this information clearly. Dimensions should also be included in both metric (cm) and standard (in) units.

The picture above appears much larger than it really is because it is placed with commonly sized reference objects.

The above image is much better. It does not include objects to make it appear larger, includes the dimensions in metric and standard, and shows how the product will be received, making it clear the product is not a canvas.

The image shows more than the buyer will receive

The primary image in a listing should make it clear what the buyer is actually buying. If the primary image includes a box or case, the buyer should receive the box or case. The same principle applies to any items shown on the primary image. 

If an image in a listing shows more than one of something or shows accessories or other objects, a buyer will expect to receive what they see. Because shopping on Tophatter is such a visually-based experience, it’s important that all the images or videos in a listing, especially the primary image, show only what the buyer will receive.

The image above shows many wrenches, while the buyer will only receive one wrench.

The image above shows 3 lights and mentions 10-LEDs, while the buyer will only receive one light.

The image above shows more than 48 complete pens, while the buyer will only receive 12 pen refills.

The image above should only show the waterproof case, not the camera

The image above makes it unclear if the buyer is buying a TV or lights

The title and/or description don’t match the image

When loading items to Tophatter, it’s important to be sure that the title and description are accurately matched to the images of the products.