How do I create a product listing?

A wide variety of items can be sold on Tophatter. Check out the Category Listing Guidelines for details. Follow the steps below for creating a new product.

1. Basic Information

  • Go to Products and click +Add at the. Required fields are indicated with a star (*).
  • Unique ID or stock-keeping unit (SKU)
    • Tophatter automatically generates an item number for each individual listing and an order number for each order that is sold, but Unique Product IDs are created by the seller and are used for keeping track of products and product variations.
  • Product Title
    • The title should be in English.
    • Titles should be short and simple, but unique. The place to use key words is in the description, not the title.
  • Product Description
    • Provide as much detail as you can to ensure that potential buyers have everything they need to know before purchasing.
    • The description should be in English.
    • Do not include promotions, promo or coupon codes or advertisements for other shops or websites.
  • Product Condition
    • Some products require the seller to include specific information about the product’s condition, and sellers may be asked to provide supporting information.
  • Product Brand 
    • This should be selected only if the item is a genuine and authentic product from from the list or options.
  • Product Material
    • This should be selected if applicable.

2. Sizes & Colors

  • If you have a product with multiple sizes, colors, styles, or other options, you will need to create product variations in this section. Each product should only be listed one time, and properties of an item such as size and color should be added as variations.
  • When your customer purchases an item with variations, they will see a menu of the options of options you currently have for the item and they will be able choose from the options that you have in stock.
  • Each of the unique IDs that you specify for your sizes/color combinations must be different. We recommend appending the size and/or color to the product’s SKU if your size/color variations don’t have their own SKU. For example, sellers can create a Unique Product ID such as APPLE-CASE, and then choose Product Variation IDs such as APPLE-CASE-BLUE, APPLE-CASE-RED, and so on.
  • Click +Add Another to add more variations as needed.

3. Pricing

  • Buy Now Price 
    • This is the price for this product when it appears in search results, catalogs, or your storefront.
  • Target
    • This is the amount at which you must sell this product in order to break even.
  • Retail Price 
    • This is the Manufacturer's Suggested Retail Price (MSRP). This will not be shown on most listings.
  • Reserve Price 
    • This option is available after selling 10 items, and requires that bidding surpass a specified reserve price in order for the product to be sold.  is important to ensure that your Target Price and your Starting Bids are set correctly.

4. Shipping & Handling

  • Shipping Price (To United States) 
    • This is the cost you charge a buyer for shipping if they are located in the United States. If you offer FREE shipping, enter 0. 
      • You can set your international shipping prices from the Shipping Rates page.
  • Shipping From
    • This is the country your product ships from.
  • Shipping Address 
    • This is your mailing address. You can set this from the Manage Addresses page.
  • Shipping Weight 
    • This is the weight of the package in ounces. This is required by some shipping carriers, and is used for determining return shipping label costs.
  • Days To Process Order 
    • This is the handling time, or number of days you will need to prepare your item for shipment. Orders must be processed within 5 days.

Additional toggle options:

  • Offer expedited shipping?
    • Turning this on will allow you to ship with an expedited shipping service (USPS Priority Mail is recommended) at an additional cost to the buyer.
  • Offer "Buy One Get One" for total price of original?
    • Turning this on will allow you to offer another of the same item for the same price as an option to the buyer.
  • Exclude remote shipping regions
    • Turning this on will exclude your product from shipping to buyers in remote shipping areas of the United States: Alaska, American Samoa, Guam, Hawaii, Northern Mariana Islands, Puerto Rico, Virgin Islands, and APO/FPO/DPO (Air/Army Post Office, Fleet Post Office or Diplomatic Post Office). 
  • Exclude shipping to PO boxes
    • Turning this on will exclude your products from shipping to buyers who use U.S. Post Office boxes.
  • Offer an accessory to $XX?
    • Turning this on will allow you to add an upsell item as an additional option to the buyer. Just add the Accessory Price and Accessory Description in 40 characters or less.

5. Images / Video

  • We require at least 2 different photos of the item, and up to 8 images can be added.
    • The images must be at least 500 pixels wide by 480 pixels tall.
    • Remove any special characters such as #,%,@ from file name and check that the image has the proper extension (.jpg, or .png) at the end of the file name.
    • Images should be those you have taken of the item yourself or photos you have express permission to use.
    • Images should show the size relativity with an object, ruler or a mannequin, and include clear references to indicate size/color/other options if multiple variants are available.
    • Do not add graphics that could mislead a shopper about the product rating, product origin or quality. For example, don’t add images of stars.
  • You can upload a video in MP4 format that is less than 10MB, should be 500 x 480 or larger and between 5 seconds and 15 seconds.
  • Portrait video can be uploaded for our Tophatter TV Reels view.
    • Uploading a new video will overwrite the previous video. 
    • Videos are highly recommended, to better display the product and its usage.

6. Scheduling

  • Choose which Campaign the product should be included in.
    • Campaigns control how your products are presented to buyers.
    • You can set up your Daily Budget and Scheduling Fee Bid, which is the amount you wish to pay each time the item is scheduled in an auction, through an Auction Campaign. Manage your campaigns on the Campaigns page.

Note: not all of our seller features are available on the app, and you will need to use a computer (not a device). We recommend using Chrome as your browser.

Create many items at once using a Tophatter formatted CSV file

  • Click CSV Actions
  • Click Create Products
  • Click Download to download a template
  • Using the CSV field descriptions & acceptable values guide on the page, complete all the required fields and acceptable values
  • Save the Tophatter formatted CSV file to your computer, then Upload

Update many existing items at once using a Tophatter formatted CSV file

  • Click CSV Actions
  • Click Update Products
  • Click Update Products or Update Variation Quantities to download a template
  • Using the CSV field descriptions & acceptable values guide on the page, complete all the required fields and acceptable values.
  • Save the Tophatter formatted CSV file to your computer. Please note that a campaign must be selected in order to use this feature. If you do not wish to add your products to a campaign, you can select no campaign in the upper right hand corner of this section.  
  • Click Upload